Launch of Vision Strategy 2030

August 28, 2025

Suva, Fiji — August 18, 2025

Asco Motors Fiji proudly launched the Asco Motors Vision strategy 2030 at their Nabua showroom this evening in the presence of board members, management & staff.

The strategy is a bold and forward-looking framework that will guide Asco Motors journey over the next five years and beyond. This milestone marks not just the unveiling of a strategic document but the beginning of a transformative era shaped by collaboration, innovation, and a shared commitment to excellence.

At the heart of Asco Motors Vision 2030 lies a simple yet powerful truth: our future is built by our people. From the earliest stages of development, the initiative was grounded in the insights and aspirations of Asco Motors Fiji staff. Their contributions were not only heard but they were instrumental in shaping the vision that was launched today.

Mr Akira Shida.

“Vision 2030 is a reflection of our collective ambition,” said Mr Akira Shida, Managing Director of TTSS, Toyota Tsusho South Seas Limited. “It’s not just a strategy, it’s a shared promise to build a future that is safer, smarter, and more sustainable for everyone.”

The Asco Motors Vision 2030 strategy  is designed to strengthen Asco Motors Fiji operations, empower their workforce, and elevate the Asco brand across the South Sea region.

“We are building more than a business, we are building a community of thinkers, doers, and leaders,” said Mr Ronald Kumar, Chief Executive Officer of Asco Motors Fiji. “The Vision 2030 is our commitment to each other, to grow together and to succeed together.”

This people-first approach is central to the Asco Motors strategy and in the recognition that the strength of the organisation lies in the talent, dedication, and ingenuity of the workforce. By nurturing these qualities, Asco Motors strives to position themselves not only to meet the challenges of tomorrow but to lead the way in shaping the future of the motor vehicle industry.

Asco Motors’ ambitions extend beyond the walls of their organisations, and as a key player in the South Sea region, Asco Motors understands the importance of contributing to the broader community. Hence Vision 2030 includes initiatives aimed at strengthening local partnerships, supporting sustainable development, and promoting inclusive growth.

Asco Motors is committed to being a responsible corporate citizen whether through community engagement, environmental stewardship, or workforce development, Asco Motors aims to make a positive and lasting impact in every community.