Asco Motors Fiji Recognised as CPA Australia Employer Partner
November 26, 2025
Categories:
SUVA, FIJI:
Asco Motors Fiji today announced a major milestone in its commitment to developing world-class talent, officially attaining recognition as a CPA Australia Employer Recognised Partner.
The announcement was made during a special ceremony attended by the Regional Head of CPA Australia, Mr Rick Jones; the Relationship Manager for CPA Australia, Avi Pranish; industry professionals; and members of the media.
Speaking at the event, Asco Motors CEO Ronald Kumar celebrated the recognition as a defining achievement in the company’s long-standing journey of excellence.
A Legacy of Strength, Trust, and Service in Fiji
With more than 60 years of presence in Fiji and over a century of history under Burns Philp, Asco Motors has become one of the country’s most respected brands. As the exclusive distributor of Toyota, Yamaha, Bridgestone, AVIS, Massey Ferguson, and other globally recognized names, the company has built a reputation anchored on quality, service excellence, and deep-rooted community commitment.
Across its nationwide network, Asco Motors continues to support individuals, families, and industries that drive Fiji’s economic growth. While the brands are strong, the company emphasizes that its real power lies in the people who represent them.
Investing in People: The Heart of Asco Motors
Asco Motors’ elevation to CPA Employer Partner status reflects its sustained investment in the development of its people, an investment the company describes as its “most significant competitive advantage.”
The company’s people-development strategy centers on three pillars:
- Building Future-Ready Skills
Employees are equipped through Asco Academy, Toyota Global Technical Training, Dale Carnegie Institute, Harvard Business Online, specialist franchise programs, and world-class accounting pathways such as CPA Australia.
The goal: to build technical, financial, digital, and leadership capabilities that meet global standards.
- Creating Career Pathways
Asco Motors is known for promoting talent from within. Many managers and leaders began their journey in core operational roles and progressed through structured development plans, mentoring, and rotational experiences.
- Supporting Lifelong Professional Growth
The organisation actively supports advanced qualifications, global certifications, and professional memberships. Its partnership with CPA Australia ensures employees have access to internationally respected financial training, strengthening the company’s governance and leadership depth.
These pillars align directly with Asco Motors’ Vision 2030, which aims to bring happiness to people and society through innovative mobility solutions while supporting its purpose of living and prospering together with society and the planet.
A National Benchmark for Professional Excellence
As a CPA Employer Recognised Partner, Asco Motors has been acknowledged as meeting international standards of excellence in professional development and employee support.
“Today’s recognition is more than a symbol of partnership,” CEO Ronald Kumar said.
“It confirms that the culture, systems, and development pathways we are building at Asco Motors reflect global best practice. This strengthens not only our financial capability but also our confidence, competence, and organisational resilience.”
In a labour market rapidly transformed by digital disruption and rising governance expectations, this partnership positions Asco Motors as a leader in shaping future-ready financial professionals in Fiji and the region.
Acknowledgements
Asco Motors extended its appreciation to CPA Australia for its trust and collaboration, noting the organisation’s long-standing reputation for global excellence in accounting and professional development.
The company also paid tribute to its employees across Fiji.
“This achievement belongs to our exceptional team,” Kumar said. “Your unwavering commitment, professionalism, and drive for excellence have made this recognition possible.”
